Audience was as familiar with their

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One which I helped start in 2008 was acquired by Salesforce, which is how I came to work there. But I never forgot my scientific roots. In fact, I’ve come to realize that the skills I learned along that journey are absolutely critical to the success of any modern seller. Here are my top six. 1. Explaining Complex Things Simply It doesn’t matter how smart you are or how awesome your solution is if people can’t figure out what you do! Over my academic career, I sat through hundreds of lectures delivered by accomplished scientists describing the discoveries they made in their field.



I didn’t understand a lot of it. That’s because the presenter assumed lithuania cell phone number list the field of research as they were. That’s rarely the case. Your audience is no different. As a salesperson, you might be intimately familiar with your products, services, and the problems you solve. But your customers often aren’t. And if you get into the weeds too quickly, you’ll instantly lose them! If you want to keep your customer engaged, start by assuming they have no idea what you do.



Ask questions to gauge their level of familiarity with the subject matter. Frame the problem. And continue the conversation at the appropriate level from there. To drive this point home, there’s a fun exercise I run in my client training sessions that you’re welcome to try. Think of a simple thing you take for granted in modern society that someone who lived 700 years ago would have no idea about.