The harder information is to process

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Triggering Positive Feelings Drives Engagement “Mom, did anyone tell you you look beautiful today?” Imagine you came home from school with a less-than-stellar report card. You want to shove it in your closet but unfortunately, one of your parents needs to sign it. So you waltz over to Mom and begin with your narrative with this shameless flattery. Will buttering her up actually make her feel better about the next request you’re about to make? According to science, yes! In the bestselling book, Thinking Fast and Slow, Nobel Prize winner Daniel Kahneman discusses the concept of Cognitive Ease; the ease with which our brain processes information.



And how easily our brain processes information paraguay cell phone number list impacts how we feel about it., the more tense and analytical our minds become. For example, in one experiment, participants who were asked to think unhappy thoughts were completely incapable of performing a simple intuitive task correctly. One of the ways cognitive ease can be improved is through a process called priming. In other words, providing a stimulus that activates positive thoughts which in turn influences how the new stimulus will be interpreted.



For example, spending the day painting your living room may not be fun, but when your favorite song comes on the radio while you’re doing it, all of a sudden the task doesn’t seem so arduous. In the case of your outreach, putting your customer in a good mood by sharing highly contextual insights, making them the star of the story, and demonstrating you’ve done your homework, temporarily increases their degree of cognitive ease, making it more likely that they’ll respond.