"Old-timers" have already gotten used to it, and new users have problems. We understood this and guessed at what stages improvements were needed. However, we did not have an evidence base to argue to the development team that these changes were really necessary. As a result, we purposefully looked for agencies with a dedicated product "CJM development". It turned out that not many agencies work with this. We were lucky to get into Ingate Group. They already understood at the entrance that such a service exists, what it is and what result you will get. This immediately convinced us and pushed us to cooperate. The norway cell phone number list company really has extensive experience in such tasks.
Project objectives
improve user experience when working with the site;
shorten the user's path to the checkout stage.
Project objectives
1. Develop 4 CJMs from different user entry points to the site:
home page
universal catalog
search for sandals or walking shoes by article
order via IOS app
2. Develop a list of hypotheses to improve the user journey on the site.
Primary hypotheses
The first step was to test the client's list of hypotheses that they had formulated themselves:
Users do not understand that registration is mandatory.
Users want to search by name.
Users do not understand what official and unofficial replacements are.
Users do not understand why they need to select a store when registering, why they need to re-register in another store (when moving, for example).
Users don't realize that the auto-search section has hover suggestions in the titles.