These do not necessarily have to be people interested in your product or service. Sometimes these can be ordinary users who are interested in the information published on your page. For example, if it is a fitness center, you can attract those who are interested in sports and a healthy lifestyle. They may not even become your clients, but they will be interested in your tips on maintaining a figure, recommendations from professionals on how to properly pump different muscle groups, etc. Such community members will not bring you direct profit, but they can have an indirect influence. The more people, the more popular the public, the more reposts and the more chances to "surface" in recommendations. And there may already be real clients.
Use of targeted advertising.
Example of targeted advertising
This method allows you to promote your brand without creating uruguay cell phone number list public pages.Targeted advertisingallows you to target a specific audience segment and show ads to it. There are many criteria for selection:
In some social networks, you can even specify specific communities in which the required users are members. Many advertisers use this criterion to "poach" clients from a competitor.
Advertising on social networks can be paid for both clicks and impressions. There are also different formats of advertising:
text and graphic ads,
advertising post in the feed,
advertising in stories, etc.
Each social network may have a different set of advertising tools. Facebook* alone has about 15 types of targeted advertising.
Banner advertising
Banner advertising is advertising that consists only of an image. It is most often placed on various thematic sites.
Example of banner advertising
You need to negotiate its placement either directly with the site owner or through intermediaries. For example, there are banners in the context (both in search and in advertising networks). In this case, you negotiate with Yandex or Google, and they, by agreement with their partners, place your ads on their sites. Direct cooperation allows you to bypass a number of restrictions and rules. For example, you can place not the most honest, but clickbait advertising. If you work in advertising networks, then each ad will be moderated.
The effectiveness of online advertising (banners), as well as its cost, are influenced by two main factors:
the site itself (its traffic, audience and other indicators);
location of the banner (at the beginning of the page, in the middle or at the very end on the side).