Thanks to competent image and reputation management, it is possible not only to create a positive image of the company in the eyes of potential clients, but also to successfully resist black PR, promptly responding to its manifestations.
Reputation management
At the first stage of brand promotion, it is necessary to form a positive reputation using the whole range of possibilities, including optimization of the company's web resource, posting information materials on third-party sites with a mention of the brand in a positive context, creating a thematic mailing to existing and potential clients. Brand reputation management allows you to achieve the necessary level of recognition and loyalty, increase and maintain it even in the conditions of a tough information war.
DMI Ingate undertakes brand reputation management on the jiangsu cell phone number list Internet with the aim of bringing the client's company to new business frontiers and protecting it from reputation damage by competitors. The company's reputation management system includes work in several areas.
Maintaining a company page on social networks. This allows you to promptly inform your existing and potential audience about events held by the company, discounts, promotions, and bonuses. Such a platform allows you to post fresh advertising information, organize thematic discussions, provide online support for old clients, and attract new ones without significant additional costs.
Posting advertising materials on third-party resources. These include articles, press releases, reviews, comments. The texts may contain keywords, and, if possible, links to the official website.
Application of SERM technologies (search engine reputation management). This is the displacement of links to resources containing negative information about the company from the first pages of search results, and the promotion to the top of those pages containing content that works for a positive image.
Processing negative feedback. Digital agency Ingate specialists are able to make any negative feedback work to form a positive image of the company. This is facilitated by friendly communication with the client who is dissatisfied with the product or service. We also form a company strategy aimed at improving its work in order to prevent the emergence of negative feedback from real clients in the future.
Let's take a closer look at the tools that are used in the context of brand reputation management on the Internet.