Objective of a change in a variable

[Shishirgano9]

By the France Télévisions teams at the MediaLab of Information and the Digital Technical Department

DAI, MVP, NPS, VSO, SSO… Digital has its own awful jargon, and you can quickly become overwhelmed or feel like you’re in a foreign land. Don’t panic, here’s a little dictionary that will help you communicate with your operational teams!

AB testing

AB testing is a marketing procedure that allows you to kuwait cell phone number list measure the impact on achieving anon a given medium (e.g. a landing page, an email), by testing 2 or more versions of the variable.

Acquisition (audience)

All marketing and commercial actions aimed at gaining new Internet users for a media outlet.

Ad blocker

A software or module incorporated into an Internet user's web browser that blocks the display of advertisements (e.g. banners, videos).