Kazakhstanis simply cannot

[Shishirgano9]

Kazakhstan is seeing a similar trend of austerity (% of respondents), particularly noticeable in the middle class . () Many consumers (%) attribute the rapid rise in food prices to the Russian-Ukrainian conflict. While in previous years, Kazakhstanis were more concerned about health issues, now finances are taking center stage. According to the survey, about % of Kazakhstanis' expenses go to food products, and % of this share goes directly to food.


The total expenses of Kazakhstani families have increased latvia cell phone number list by . Over the year - the incomes of most keep up with the rise in prices. () The decline of brand loyalty – value is more important than prestige Brand loyalty is noticeably declining, both among Kazakhstanis and abroad. This is mostly financial in nature – people increasingly choose a product or service based not on brand and quality, but on price and discounts.


out of Europeans have changed their preferences in essential product brands in favor of more affordable ones. () According to research by Nielsen Kazakhstan, new consumer trends include a switch to more affordable stores and more affordable price segments. Shoppers now make a shopping list and a third of them stick to it. () One of the key ways to maintain customer loyalty in this situation is a customer-centric approach. Consumers increasingly need to feel part of a community when they associate themselves with a brand.