An example of programmatic advertising

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To understand how Programmatic Advertising platforms work, it is useful to consider a realistic example.

Imagine a user browsing a page oman cell phone number list on any website. On this page, the publisher of the site has placed a space for advertising that he intends to sell via Programmatic.

programmatic advertising algorithm
During the very short time it takes for the page to load – we are talking about milliseconds – the automated platform system assigns this space to an advertiser interested in reaching that particular user.

The advertiser's ad will appear in the appropriate ad space based on a number of factors, including the price the advertiser is willing to pay for that space, and other specific algorithms.

This offers a twofold advantage.

On the one hand, it allows the publisher to maximize the yield of the advertising space by allocating it to the highest bid.


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On the other hand, it allows the advertiser to customize their advertising investments based on the profile of the user who is viewing that specific page.

In this way, Programmatic Advertising ensures a more effective and targeted marketing approach.

Types of Acquisition Campaigns Through Programmatic Platforms
Programmatic platforms offer a variety of strategies for running effective acquisition campaigns. Here are some of the most popular options:

Similar Audiences : This method allows you to extend your campaign to users who have similar characteristics, behaviors and interests to those who visit your site. This targeting is commonly used to expand remarketing lists.

Category Targeting : Programmatic advertising platforms accurately categorize websites by category, allowing you to easily target your ads to groups of sites with similar content or topics.

Contextual Keywords : This strategy aims to direct ads to web pages that contain keywords relevant to your campaign. You create a list of keywords and upload it to the platform: your ads will appear only on sites with content related to these keywords.

Affinity Audiences: These advertising campaigns leverage third-party data. You have the ability to buy programmatically and target lists of users based on various criteria, including socio-demographic characteristics, interests and expressed intent to purchase specific services or types of products.

Choosing the right acquisition strategy can make the difference between a successful campaign and a less effective one. Use the opportunities offered by Programmatic Advertising to reach your audience more precisely and strategically.