Always following trends is a way of

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The golden rule here is: don't shoot everywhere! Optimize your time, your team and your efforts by choosing carefully which channel you will invest in. There's no point using snapchat because it's trendy if your audience doesn't consume content there, right? Specializestudy, study, study. Social networks are constantly changing and you need to understand these changes if you want to survive in this jungle of competition.

Become an expert in the channels you choose. You don't need to russia whatsapp data understand everything about all social networks: but if your company is going to invest in twitter, for example, it's essential that you know everything about the social network. What are its features? Who's inside? What are the trends in this network? Is it growing?Being an expert is what will separate you from the rest and ensure that you survive the low reach of algorithms.

predicting future changes and preparing for them.Here, we highly recommend jon loomer's blogs, social media examiner, buffer and content marketing, of course conclusionmany companies despair when they realize that the organic reach of their content on social networks is falling more and more every day. See algorithms and changes as a chance to grow, experiment and connect more with your audience.