Simone Byrd, Content Specialist at Online Optimism

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Choose a target keyword
Every page on your website should have a seed keyword. Likewise, the homepage should have a primary keyword that you should prioritize in your on-page and off-page strategy.

Having a single target search term helps focus your SEO strategies. It allows for intent-specific content optimization and link building centered around that keyword.

Furthermore, it clarifies the "main focus" of your "homepage" for users and search engines, improving the "user experience" and "search relevance".

Online OptimismFocus on user experience and design, not keyword stuffing. Effective botim database homepage SEO prioritizes user experience and beautiful design over keyword density.

Although it may be surprising, organizations should leave "keyword optimization" for internal pages and focus their homepage on clarifying the "intent" for users and search engines.

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Depending on your business, you should choose a relevant and moderately competitive keyword for your homepage. You can use our Keyword Research Tool to find a valuable seed keyword that could drive more traffic and sales.