Dofollow hyperlinks pass on link equity (the ability to rank in search engines). Every link is a dofollow link unless it is specifically marked as nofollow.
"Nofollow" links, introduced by Google in 2005 to combat spam, do not pass on link value. They are used to instruct search engines to ignore the link in order to pass on ranking power.
However, they can still bring traffic and carry non-SEO value, such as "brand exposure" and "credibility."
When conducting a link building campaign, most links should be dofollow. However, the nurse database actual ratio of dofollow links depends on your overall link profile.
Overall, an ideal ratio of 80:20 or 70:30 is advisable, with 80% or 70% being "dofollow" links.
Dofollow vs. Nofollow
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