Reverse engineer your competitor keywords

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Finding the search terms your competitors are targeting is always useful when planning your seasonal keyword SEO strategy.

You can also reverse engineer your competitor's keywords with SEOptimer.

Enter your competitor's URL into your tool. Analyze the [keywords] associated with their [top-ranking pages] and note their [search volume] and [difficulty].

For example, let's imagine that we own an online clothing store that sells [Fourth of July] office 365 database merchandise, including clothing, and our main competitor is a site with the URL, 4thofjulyshirts.com.

By adding the URL to SEOptimer's keyword research, we can find all the "keywords" that this "website" ranks for and that are used on its "website".

You can also examine the SERP results to see how these keywords are performing and which content is ranking well. Simply click the blue "SERP" button to open the SERP for the keyword you want to analyze.