You can now optimize based on purchases

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With a bit of luck, if your campaign generates more than 20 "add to cart" events per day (and Facebook now optimizes for this objective), it will generate purchases and may even result in a lower cost per purchase thanks to Facebook's automatic optimization. So now your daily budget of £550 could be generating a cost per purchase of £25. Now, 20 purchases cost you €500 a day. What can you do now?

Simple: Now that you've made 20 purchases in a 24-hour period, let Facebook optimize your campaigns based on purchases.

This is a very simplistic way of looking at it, but it's a real-life car owner data situation we've experienced with many clients. Typically, an increase in daily budgets translates into increased conversions and, therefore, more conversion data for Facebook to optimize. And this is where things can start to snowball for your Facebook business.

Have you had success with optimized bidding? We'd love to hear your thoughts on the topics covered in this article. If you'd like to get in touch or simply share some content with us, please write to us:Today's consumer is more connected than ever. Advances in mobile technology have allowed customers to shop in a variety of ways, engaging with countless different touchpoints along the path to purchase. One of the biggest trends of 2016 is "omnichannel shopping," and marketers are challenged to accurately track this customer behavior.