37th Franchising Show in Milan

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The 37th Salone Franchising in Milan confirms itself as one of the most anticipated events in the franchising panorama in Italy, a true point of reference for those who work in this sector. Like every year, in fact, the event was an important meeting opportunity for entrepreneurs, investors and potential franchisees, but there were some critical issues.

However, as with any major event, there were some critical aspects that deserve attention. This article analyzes the strengths and weaknesses of the event, along with reflections on how to improve future editions.

What went wrong at the 37th Salone Franchising in Milan?


The 37th Franchising Show took place from 26 to 28 September and , needless to say, the expectations of the exhibitors were very high . Franchising is a rapidly expanding sector, as job seekers data demonstrated by the latest data provided by Assofranchising . Considering the volume of business and the numbers involved, the event is not easy to manage and its success was by no means guaranteed. However, with careful analysis, some weak points emerge that reveal what worked less well in the organization of the event.

Low Franchisee Attendance: What Went Wrong?
One of the main problems that emerged during the Salone Franchising in Milan was the low turnout of potential franchisees , i.e. entrepreneurs interested in opening new franchise outlets. This aspect raised several critical issues.