When they have a choice between filling out a form or a fun quiz that reveals something about who we are, they always choose the quiz. And once hooked, they’re much more willing to hand over their email address for the big reveal.
The numbers don’t lie! Well-made quizzes can achieve lead generation rates of 50%. This is because they turn passive visitors into active participants who are eager to learn.
I’ve found that the key is to create a quiz that aligns with your industry and your audience’s interests. Here are some ideas to get you started:
Personality quizzes can help you uncover hidden traits or preferences, such as “What’s your afghanistan telemarketing data marketing style?” or “Which literary character are you?”
Quizzes test knowledge and spark friendly competition, such as “Are you a WordPress guru?” or “Do you know the history of your blog?”
Survey quizzes gather opinions and preferences and provide value, such as “What’s your ideal workout?” followed by personalized fitness advice.
Compatibility quizzes help users find the perfect product or service match, such as “Which productivity strategy is right for you?”
For example, this website offers a quiz that helps online business owners discover the type of online course that best suits their needs. After completing the quiz, they will receive in their inbox recommendations on who we are to build a course in that format.
2. The power of interactive calculators
We make decisions every day, but some choices seem more important than others.
Will this investment really be off? How much could I save with a different approach? These are the questions that keep your prospects awake.
Interactive online calculators are so effective because they turn uncertainty into concrete numbers, giving your audience the confidence to take the next step.
About Us. Instead of just reading about the potential benefits of your product or service, users can enter their information and get personalized results. Suddenly, those benefits become tangible, putting 40% subscription or conversion rates within reach.