Benefits of the customer journey within the company

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A bad user experience, however, makes it much more difficult to close the customer journey with a sale.


Accurately establishing the customer journey allows you to predict the behavior that consumers may have.

By knowing their needs or the problems they want to solve, you can be ready with the good or service they need.

According to Aberdeen Group reports, creating a customer cash app data journey map allows:

faster sales cycles;
56% growth through up-selling and cross-selling activities;
5x higher referral revenue;
ROI 54% higher.
Obviously, to achieve these results you need time but, above all, to set up a proper marketing strategy.

Customer journey map
To establish this process, you need to use the customer journey map that can visually represent how consumers relate to your company. By analyzing the mapping of this path, you can discover the behavior of users towards the company and how they approach the brand.