Interest If the communication message

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Before the sale happens, a lot of time can pass, so it is necessary to establish a communication message to attract the user's attention and convince them to turn to your company. This communication message can be implemented only after a careful analysis of the target customer that allows you to know exactly what the user needs and what solution can solve their problems.

has been developed effectively, once the products or facebook data services that your company offers are known, the second phase begins, that of interest. Be careful about the communication to use: a wrong message can end the customer journey already at the first phase.

Your job at this stage is to keep the consumer interested, making sure they know as much as possible about what you can offer them so they can clearly understand if your products or services are really what they need.