How can you understand user searches?

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The first thing you need to know is their browsing intent. This is essential to attracting the right audience to your site. Want to know what drives a user to Google? There are several types of searches:

Shortcut search
This happens when the user knows which site they would like to visit, but perhaps cannot remember the full URL (or perhaps they are just too lazy to type).

For example, if a user searches for " Digital Marketing Marketing " or " Digital Marketing Marketing blog " to find our content, their search intent is clear. In this scenario, there's little chance that this user will change their vietnam mobile database destination on the website, because they already know what they're looking for.

Informational search
Here, it's not possible to clearly identify the user's search intent. They seek information through news, product launches, or explanatory articles because they simply don't know exactly where to go to find the content they're looking for.

Because users don't know exactly which site they want to visit, they use organic results to find the solution to their question or need. This is the moment when you need to ensure your blog or site's web positioning is strong.

Transactional search
In this case, the user has the firm intention of executing a transaction, such as purchasing a product directly or perhaps finding a store. This search is extremely valuable for e-commerce businesses.