I resolved the issue and passed the information on to the Instagram user, who then placed an order. Of course, it was a good thing that the sale was completed, but it was still frustrating to realize that this error had gone completely unnoticed until someone contacted me. After all, how often do you contact a website owner if you notice an error in their store? Hardly ever.
When friends Marc and Noah first heard about influencer marketing, it seemed like a simple and effective way to get their products in front of more people. But when they started working with influencers, they stumbled upon a common mistake that quickly taught them a hard lesson.
We saw that many dropshippers were using influencers for korea email list shoutouts or to advertise their products, and since it seemed to be a method that worked, we thought: why not try it too?
So we tried some collaborations with influencers in different niches, most of them with around 50,000 – 150,000 followers . We paid between 100 and 300 euros per post, but none of them worked. To put it in perspective, our Return on Ad Spend (ROAS) with influencers was generally around 0.7 – 1.3, while with our sponsored posts on Instagram and our Facebook ads, we always had a ROAS ranging from 1.5 to 2.7.
Our experience has shown that influencers may not be the best choice for dropshippers unless you have an established brand and want to grow further. Influencers are much better at promoting things that are already working and simply broaden the scope of targeting possibilities. But you have to be prepared to spend a lot of money, and have more risk than Facebook ads.