TRAINING Inbound marketing / Automation

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Are you a business looking to boost your growth in 2019? Do you want to generate more leads and turn more prospects into customers but don't know what strategy to adopt? Then sign up , this training day is for you!


Concept & Methodology:

Inbound Marketing Methodology, Hubspot

What is inbound marketing?
The 4 steps of the Inbound methodology,
What are the fundamentals and tools,
Anatomy of an Inbound Marketing Campaign
Inbound Marketing and Marketing Automation Tools: Hubspot,
ZOHO, Marketo, Mailchimp
ROI of Inbound Marketing / sector

Inbound Marketing Strategy & Growth Plan:


Situation Analysis: Traffic, Leads, Sales
Smart Goals
Building Your Buyer Personas
Determine the Customer Journey of your best customers
The keywords used by your prospects based on the Customer Journey
Your strengths & shandong mobile number database in relation to your competitive environment
The importance of company positioning
The value proposition of the company, the product, the service.
Build a 12-month growth plan.

Example and Case of an Inbound Marketing Campaign

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Designing an Inbound Campaign
Creating a landing page
Campaign promotion
Nurturing Scenario
Measurement and management tools

Develop Inbound Marketing campaigns:

The right message, the right person, the right time, the right place,
Define the content strategy,
Define topics & audience,
Define places and times based on the customer journey


attract-inbound-marketing




Attract Visitors:

Content, targeted blog posts
SEO natural referencing
Social networks
SEA / Paid referencing
Social advertising / Social Ads






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Convert visitors into leads/prospects:

The importance of landing pages
Calls to Action
Smart Forms
The offer of downloadable content or other formats







sell-inbound-marketing


Convert Leads/Prospects into Customers:

Maintain the relationship
Marketing Automation
CRM & Database Management
Segmentation of Marketing Leads - MQL & Sales – SQL
Email Marketing
Create a Lead Engagement Scenario
Lead Nurturing and lead scoring.