A sales tracking app is an indispensable tool for businesses that want to gain more control over the success of their business.
How many products did you sell last month? What is the expectation for the next quarter? Who is the salesperson who closes the most deals? And who needs help converting?
These are questions that a sales-focused small business management app can help you answer.
In this article you will learn:
What is a sales recording app?
Why is it important to have an app to manage small businesses?
What features should you look for in a sales tracking app?
Shall we begin?
What is a sales recording app?
A sales recording application is a type of software that collects, stores, processes, and analyzes a company's business transactions.
The goal of an app to record daily, monthly or annual sales is to automate administrative tasks and make the process more efficient, as well as reduce the possibility of human error. And this is essential, since salespeople spend around 65% of their working time on activities that do not generate income.
With a payment and collection app , you can obtain data about customers, products or services purchased, discounts granted by the seller, the payment method used, and the delivery date, when applicable.
You may be interested in reading: Sales software from scratch: a guide for beginners .
Why is it important to have an app to manage small businesses?
In a world immersed in digital transformation , having an app to manage small businesses is crucial to stay connected to the market.
When focused on sales, this type of tool allows you to gain visibility into your pipeline , increase team productivity, identify opportunities and monitor professional performance. Check out some data to prove this!
1. Gain visibility into the sales funnel
Knowing how many customers you can attract, nurture and convert is the foundation of any business strategy — especially when retaining someone who already buys from you is 25 times cheaper than convincing a stranger to do so.
With a CRM , also known as a sales tracking app, you gain visibility into the customer journey from start to finish.
Learn more about the topic in: The Ultimate Guide to CRM for Sales .
According to a indonesia email database study by McKinsey & Company , 8 out of 10 companies use collaboration tools to improve the productivity of their teams.
In this context, the app for managing small businesses can be a great ally to keep processes standardized, organized and efficient at all levels.
We recommend you read: How to improve productivity: 10 home office strategies .
3. Identify business opportunities
Did you know that the percentage of salespeople who meet their quotas has dropped by 10% over the past six years ? Having an app to record sales, transactions and interactions with your sales team can help you identify business opportunities and act in a timely manner.
Read also: Market development: is it time to expand?
4. Monitor the performance of professionals
A successful salesperson can behave in different ways. That's why it's important to have objective criteria to evaluate the performance of the professionals on your team.
Generally, a sales recording application offers the possibility of monitoring the main sales metrics , which facilitates commercial management .