As we've seen, using hashtags on Twitter can increase your engagement considerably. That is, as long as you don't saturate your posts with them.
One or two hashtags per post is more than enough to achieve optimal results. If you also encourage participation in your tweet with a call to action that invites users to share, the impact could be even greater.
In addition to allowing other Twitter users to find your content when they search for the hashtags you use, you should not forget that you can also search for those same hashtags and detect interesting conversations in which to participate.
you want to get a “plus” in your reach, use popular hashtags or those that are trending at that moment. Remember that in the same application you have a section dedicated exclusively to this, the Trends column, where you can discover the famous Trending Topics, which are nothing other than the hashtags and/or terms that are being used the most at a given time and in a given place within Twitter.
How do Trending Topics work?
Trending Topics are keywords or hashtags (they may or may not have a “#”) that are being algeria telegram lead the most in a specific time frame on Twitter. In other words, they are the terms that are being talked about the most at a given time on the social network and that become a trend.
These trends are determined based on an algorithm that is responsible for identifying in real time the hottest topics of the moment taking into account, mainly:
the number of different users using the hashtag or term
the increase in the number of users who use it
retweets that include it
However, these factors are just a few of the pillars that the algorithm takes into account when determining what is trending. It may also happen that there are several terms or hashtags related to the same topic and it is possible that the Twitter algorithm groups them under one.
REMEMBER: Twitter trends correspond to terms that become popular at a specific time compared to topics that have been popular for a longer period of time. Therefore, you have to know how to take advantage of them and, even better, predict them in order to "ride the wave", join the conversation and prevent them from going out of fashion.
In order to take full advantage of these trends, advance planning is essential . It is true that there are events that cannot be predicted, but we can anticipate special dates or popular events, whether global or local, that are commonly talked about.
[Tweet «You can stay ahead of trending topics with good content planning #Twitter»]
Create your Twitter posting calendar and write down all the dates that are likely to become trends and that you are interested in talking about. Make sure that the topics you choose are relevant to both your target audience and your product or your sector.
You can also use external tools that can help you find hashtags that are trending at a given time. Below I'll leave you a couple of them that may be useful to you.
Check out a very representative example of how Aula CM used #WorldRockDay in its Twitter strategy, where we took advantage of a very popular topic on the social network to encourage interactions, increase visibility and humanize at the same time.