Sales and marketing manager with over 12 years of experience. Specialized in generating growth and maximizing profits. I live sales with passion through team leadership: rosaalonsoheras.wordpress.com .
What restaurant is this?
The Dolomiti restaurant was founded in 1981 in a small premises in the centre of Vitoria-Gasteiz. It is an Italian restaurant for those customers who want to taste fresh pasta and pizzas made by hand in a wood-fired oven. A perfect combination of the classic Italian pizzeria model with the quality of the Basque restaurant. It stands out for its innovative spirit, continually incorporating new and exclusive products to its menu and surprising its customers with different value propositions (participation in gastronomic events, watching football matches, etc.).
Dolomiti restaurant photos
Why Twitter?
The business model of this sector is changing, moving from a traditional strategy to a different one where social networks play an important role. For this reason, we have decided to strengthen Dolomiti's presence on Twitter because it allows us to:
Improve communication with clients in an effective way algeria telegram phone numbers monitor keywords related to our activity.
Arouse the interest of potential customers, encouraging them to approach the brand, as well as attracting followers, converting them into customers, and converting these new customers, along with old ones, into satisfied customers.
Generate traffic to the website, although initially it will be scarce but in the future it can generate quite a few qualified visits.
Promote awareness of the Dolomiti brand and image.
Having a two-way communication channel, so that customer queries or complaints can be resolved and, above all, taking advantage of the valuable information they provide to improve service and product quality, obtaining a better customer experience and satisfaction.
Who are we addressing?
First of all, we will determine our target audience: men and women between 18 and 65 years of age who live in or regularly visit the city of Vitoria-Gasteiz. There will be no segmentation based on age, tastes or consumer habits.
What goals do we set for ourselves?
All the reasons stated above must be quantifiable and measurable, so we will define 3 specific objectives:
Create a powerful and quality community. Achieve 1000 useful followers (currently they have 486). Useful followers will be considered those whose profiles can be identified as real people (not pages that follow in search of followers), active (last tweet less than a week old) and who can be intuited to be located in Vitoria-Gasteiz and surrounding areas. In other words, for a follower to be useful they must be a potential client or an influencer.
Generate traffic to the website. This will be the transformation of tweets into visits to the website. This objective will be considered fulfilled if the number of visits achieved via Twitter exceeds the ratio of 5 visits for each tweet published. For example: “Mushroom season. Preparing new additions to the menu. Try them!”
Generate added value in tweets. This will be the interaction and will be considered accomplished if a number of mentions or retweets of around 1 for every two posts is reached.