Testimonials are quick endorsements from

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Testimonials your customers about your products or services. Usually, in video or quote format, a testimonial comes from real customers who want to share their experiences with your brand and recommend you to other potential leads. How to use testimonials strategically Testimonials are great for your strategic plan because you have control over which testimonials you display and promote on your website.


You can pick ones that feature certain products during a sales push or that highlight some of the benefits united states of america telegram database your company has that are unique. Example of social proof An example of testimony 2. Influencer and Celebrity Endorsements People have a sense of trust and belief in the opinions of influencers and celebrities, as well as a desire to emulate and mirror their behaviors. Therefore, getting celebrity or influencer endorsements on your products adds another layer to the psychological impact of social proof.


How to use endorsements strategically Endorsements are something that typically needs a budget. Celebrity endorsements in particular can be quite expensive, so many companies want to use local or industry influencers to help drive awareness and sales. But be cautious — when you tie your brand to the brand of a celebrity or influencer, the two reputations become entwined. If a brand ambassador for your company does something that audiences view as untrustworthy, your company reputation can also take a hit.