But don’t fall into that trap! In any collaboration

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Trust is fundamental. As Kika Douglas Castroviejo, Chief Creative Officer of 180 Global, wisely observed, “creating without ego” is crucial as it “widens your aperture of understanding”. The case of Renault’s double Grand Prix winner ‘Renault – Cars to Work’ was highlighted as a great example. Amy Lanzi, CEO at Creative Commerce Lions, praised it, saying, “The Jury was profoundly impressed by Renault’s innovative approach to solving genuine human dilemmas and pain points, while simultaneously driving business sales.


” Realizing that creative talent can come from anywhere opens up new levels of freight forwarders brokers email lists inclusion and brings in diverse perspectives. “You are what makes companies human, what makes brands human,” said Unilever’s Chief Growth and Marketing Officer, Esi Eggleston Bracey. So true! Some brands are getting in on this, revolutionizing recruitment by changing outdated perceptions. Take Heineken’s ‘Bar Experience,’ as an example. This Gold PR Lion winner turned hospitality jobs from dead-end gigs into valuable, formative experiences.


Heineken Bar Experience Final Case Another case that caught my attention was McDonald’s Japan. They won the Gold Social & Influencer Lions with the campaign ‘No Smiles,’ where they encouraged employees to be their true selves at work. Source: TBWA Instagram Creative Excellence “Even when you have AI in the mix, the heart of the creative process is still people,” said Vidhya Srinivasan, Google’s VP and General Manager of Advertising.