The State of Marketing Report is a collaboration between

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Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. I bet you know that Artificial intelligence (AI) is a major driver of this change, pushing the boundaries of what’s possible.


In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to wholesale email list ramp up their AI investments for content creation and personalization. Why? Because AI is on the edge of becoming a marketer’s best friend. As Giuseppe Caltabiano, VP of Marketing at Rock Content, says, “AI is transcending its role as a mere tool, becoming the cornerstone of innovative and effective marketing strategies.


“ Ready to explore the main trends of 2024 in marketing, from AI to a cookieless world? Keep scrolling to discover the key insights from the State of Marketing report! Pro tip: if you want to dive into the full report and get all the trends, you can download it for free here. #1. The AI Revolution AI is now every marketer’s best buddy, supercharging content creation and personalization like never before.