Campaign settings

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rifathasan
Posts: 182
Joined: Sat Dec 21, 2024 8:24 am

Campaign settings

Post by rifathasan »

Once you select a target, you will see something like this:

facebook ad campaign setup window
Campaign Name: Use whatever you want, as long as it makes sense to you.
Special Advertising Categories: If you fall into any of these special categories, please declare it here so you can take care of any additional documentation you may need to provide women database depending on Facebook's advertising policies.
Campaign Details: Here you can change your goal if needed, and also choose a spending limit for the campaign (if you're using a daily budget - more on budgets later).
A/B Testing: We'll skip this for now, but you can learn more in our guide to A/B testing on Facebook.
Campaign Budget Optimization : When you turn on this setting, instead of choosing a budget for each ad set in a campaign, Facebook will decide which ad sets should get a larger percentage of spend based on performance. You can leave this setting turned on for now, but if you want to learn more, we cover the pros and cons of CBO here.
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