I also wanted to highlight something that is always missing in communication: metrics . Unlike what happens in marketing, in communication the focus is always on the fact that actions cannot be measured. With algorithms, this lack is solved. A concrete example is the application of AI in internal communication , so important in our days, based on the development of chatbots or virtual assistants that provide the information that each employee demands.
what strategies and formats oman number data are presented as a great opportunity?
As I mentioned before, the audiovisual format is clearly the most important, both video and audio. Podcasts have gained ground in recent years and, of course, they are here to stay. Another thing is whether they are being used well. As for strategies, these must be focused on segmentation-personalization and connection with the different interest groups of the organization. Attractive and innovative content that is capable of attracting the attention of audiences is the third pillar .
Big data and blockchain technology are two concepts that are very present in the daily life of companies. What uses and applications do they have in communication?
Let's start with big data. As has been said, one of the most significant contributions of the use and treatment of data is the knowledge of the different interest groups of a company. In times of mistrust like the ones we live in, big data is a very necessary resource to build and maintain the trust of stakeholders , generating value and ensuring sustainability in the long term.