We come to the million dollar question. How much should you invest to sell makeup online? According to our research on what it's like to start a business in the health and beauty industry , the minimum investment to get started ranges from $2,000 to $5,000 MXN, $100 USD to $200 USD, or $95,000 to $235,000 CLP, $430,000 to $1,076,000 COP.
The amount can increase depending on several factors, such as the agreement you can reach with a supplier, the creation of a logo and branding or the investment in advertising.
Below you will learn the most important points in which you should invest to know how to start a beauty products business . Are you ready to learn them?
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What to invest in to start a skincare business?
There are six aspects you need to consider number data when starting a skincare brand , which are:
Creating a logo and branding.
Agreement with suppliers.
Product packaging and packing.
Creating an online store.
Purchase of digital marketing applications.
Digital advertising campaigns.
Let's explore each one together.
1. Creating a logo and branding
To stand out from the rest of the brands, you need to have a logo and branding that distinguishes your business from the competition. Thanks to technology, you can save a little on this point and spend more money on other aspects, such as purchasing products.
Nowadays, there are free tools such as a logo creator , color palette generator or even a company name generator that can help you achieve professional results.
Tip : If you are looking for a higher level of customization, you can contact experts on the subject. At Tiendanube we have a catalog of specialists who can help you.
2. Agreement with suppliers
Suppliers will be your allies in your daily operations. Therefore, it is essential to have an excellent relationship and to have more than one to avoid delays in shipments or running out of stock.
The investment at this point will depend on the number of items you need and the business model you want to follow; if you don't have much capital, you can rely on dropshipping to sell without stock.
Tip : There are dropshipping tools that can make it easier for you to manage items in your online store. They are very easy to use and make management simpler and more efficient.
Read more: How to create an online store with dropshipping using Tiendanube?
3. Product packaging and packing
An important investment to start a skincare business is focused on the packaging of the products. With the right materials you can win over your buyers with a 10-point presentation and ensure that the product arrives in perfect condition.
There are companies that sell boxes and packaging at very affordable prices. For example, if you are looking for cardboard boxes, you can find wholesale kits, as well as buy bubble wrap to pack fragile products and more.
4. Creating an online store
Having an online store, besides helping you save on commissions charged by a marketplace, is a great way to create a business with beauty products to sell at home .
With Tiendanube you can create your own store, with one of the plans that best suits the needs of your business and have access to more than 65 design templates for your brand, accept multiple payment options, manage your inventory, integrate home deliveries and configure marketing tools that help you sell more.