The Color Orange | Meaning & Psychology

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The Color Orange | Meaning & Psychology
Reading Time: 8 minutes

Welcome to another blog in our color series. Today, we’ll look deeper at orange since it’s a prominent color of the season—Autumn.

It’s a warm color that’s less overpowering than the iran telegram red. So read on, and let’s discover why you should incorporate orange in your overall logo design.

Orange As A Color
Orange can be a representation of multiple feelings, emotions, and sceneries. According to color psychology, orange gives your brand an amused, vibrant, and enthusiastic feel.

Aside from that, naturally, leaves lose chlorophyll by the time of October because of the Autumn Equinox, which gives your brand a rustic, transitional vibe to an all-white season.

But how did orange become this lively color today? Before the origins of the color’s name after the fruit, orange is known as yellow-red.

Orange became its official name after the Portuguese brought the tree from Asia to Europe. When people saw the tree’s ripe fruit, that’s when the idea to name it after the yield became the norm.

From arancia in Italian to laranja in Portuguese, the English word Orange became the proper name of the color we know today. And, of course, various shades and tints came to light after its discovery.