5 Successful Social Media Campaigns You Can Learn From

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Nearly every successful business uses social media platforms for its marketing campaigns. Marketers now recognize the power of networks such as Facebook, YouTube and TikTok to attract, engage and convert customers.

The bad news? Review Trackers reports that 94 percent of lack data customers say a bad review on social media has convinced them to avoid a business. While Pew Research found that 65% of people said social media was having a negative impact on society, only 10% believed it had a positive impact.

As a business owner, it's clear that using social media to your advantage is critical, but do you know how to maximize the impact of your social media marketing campaigns? Do you know what your goals should be and how to achieve them?

We’ve done some research to showcase five successful campaigns that made waves across social media platforms. So whether your business is new to social media marketing, or a seasoned veteran, these campaigns can give you insight into running campaigns that consumers respond to.