Abandoned Carts If you run a website and notice that many indonesia phone number details people abandon their shopping carts before completing the purchase, remarketing can help you remind customers about your products and encourage them to resume the purchasing process.
Conocimiento de la marca : This strategy can be used to maintain contact with users who have visited a page but have not yet taken any action on it. This way, you can offer potential customers content and information that will foster brand awareness and interest.
Seasonal campaigns or promotions : By introducing seasonal offers, or a new promotion, the strategy will help reach out to those who were already interested in the products or services in question, to inform them of new attractive offers.
Cross-selling and up-selling : The strategy helps promote complementary or more advanced products and services among people who have shown interest in similar products.
Increased Engagement : When running a blog or news site, remarketing can help keep readers engaged by reminding them of new articles or content.
Customer segmentation : Allows you to create personalized campaigns for a group of similar audiences or a group of non-standard audiences, increasing campaign effectiveness.
Increase conversions : Remarketing allows you to reach customers who have already interacted with your offer, which often increases conversion rates compared to traditional marketing campaigns.
What types of remarketing exist?
Depending on the marketing objectives, there are several types of remarketing:
Standard Remarketing Static remarketing involves displaying ads to users who have previously visited a particular page.
These ads appear on computers or mobile devices when users browse websites that are part of the Google advertising network or enter content related to products or services offered by the advertiser into a Google search.
Dynamic Remarketing : Show ads exactly for the products/subpages that consumers have previously visited.
Dynamic ads are a great way to attract users who have previously shown interest in your website. They are especially effective for companies that offer products. It is worth noting that dynamic ads adjust the content of the ad itself based on the specific sections of the site that the user has visited.