They may have gotten bored with your campaigns

[shaownislam]

Here are a couple of tips: Start with your most active email lists. These are the ones that drive conversions, leads, and sales. Also pay attention to older lists, as offline subscribers who are on the list may still count as part of the total. Even if your email list is relatively new, there's no point in sending emails to people who aren't interested. That's why the short answer to whether email lists should be deleted is: all lists . Although these should be deleted no matter what: In addition to hard bounces, there are other email addresses that need to be removed. For example, look for duplicate email addresses or duplicate names with different email addresses. For security reasons (and because you're spending money unnecessarily), spam email addresses should also be removed. You can usually spot them due to strange combinations of letters or numbers.


Also remove people who have unsubscribed. Again, you office 365 email list don't want these to count as part of your email marketing service plan. And if you've ever purchased an email list, which is a bad idea, delete those subscribers too. They're not exclusive to you and they haven't given you permission, so they likely won't do anything for your bottom line. Non-existent contacts in our database Each email provider will have different options, but services like ours at MDirector can automatically unsubscribe you from emails that are retrieved from inactive domains. The next step is to take all of your inactive subscribers and simply remove them from your list. An email verification service helps you a lot with this. They usually include services like email validation, typos in addresses, etc.