10 Ways to
dateJuly 16, 2021
Glassdoor is a recruitment platform where companies can be reviewed and rated by employees. Candidates refer to these ratings as they provide insight into the working culture and environment of a company. It affects your company’s reputation and employer brand, so their importance cannot be overlooked. Here’s a guide on 10 steps you can take to improve your Glassdoor rating.
Glassdoor Ratings
Glassdoor ratings are multifaceted. They are calculated based on recent feedback received from employees. The algorithm places more weight on newer reviews so that the ratings are reflective of relevant experiences at the time. The reviews are visible on the Overview and Reviews tabs on a company profile. They’re also shown in company searches and job seeker emails.
The rating will show the overall r russian numbers ating based on approved reviews. The turnaround time for ratings to affect scores is around seven days. These can sometimes be categorized into full and part-time workers and workers in certain locations to provide accounts that are pertinent to a particular candidate based on the filters they select.
Companies are rated on a 5-point scale, showcasing the level of satisfaction of employees, namely:
0.00 - 1.50 "Very Dissatisfied"
1.51 - 2.50 "Dissatisfied"
2.51 - 3.50 "OK"
3.51 - 4.00 "Satisfied"
4.01 - 5.00 "Very Satisfied”
Having a positive rating reflects well on companies who can then expect to attract top-tier talent during new employee recruitment.
10 Ways to Improve Your Rating
Improving your rating on Glassdoor requires work to be done - you’ve got to have satisfied employees. This is a platform that prides itself on being authentic and credible, with the average company score being 3.2. Once you have an Employer Account (it’s free), you can access the reviews for your company, respond, flag where necessary, and access performance analytics relating to your page.
1. Conduct a Glassdoor Review Audit
You need to examine your existing reviews, taking an approach of positivity and optimism. This information will help you to identify current sentiments and provide you with a starting point. If your company doesn’t have any reviews yet, then you have the benefit of beginning with a clean slate.
2. Set a Goal
Set a goal with your HR team about the kind of rating you’d like to see on your Glassdoor page. This will collectively set the direction and alert all employees as to your goals of making your rating reflective of the working environment.
3. Encourage Employees to Review
Employees need to be reviewing your company and there is no harm in encouraging them to do so. This will circulate current reviews, with positive experiences boosting your ratings. It should go without saying that incentives to do so are unacceptable. It is advised to send reminders instead, making it part of your operations for newbies or work anniversaries. This will also ensure that your reviews are current, instead of just showcasing the opinions of ex-employees with a potential ax to grind.
4. Respond to Negative Reviews