whether the threat of

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Panic is spreading over this statement these days , but let's take a look at what's really going on and Google Analytics being phased out in the EU is real or not.

It all started in Austria
In January 2022 , the Austrian data protection authority, which is called DSB , declared that the use of Google Analytics violates the GDPR , also in light of the Schrems II ruling singapore phone number example from July 2020. In this ruling, the EU Court of Justice had established that the Privacy Shield, the reference standard for data transfers between the EU and the US, was absolutely not aligned with the “new” General Data Protection Regulation.



However, despite the importance of the ruling, most websites continued to use Google Analytics as normal, resulting in data being transferred from Europe to the United States..