By leveraging industry benchmarks, you ca

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Let’s connect and grow your brand together. How to best use social media benchmarks? 1. Set realistic goals for social media performance You never operate in a vacuum, and gaining insight into the performance standards of your competitors and industry leaders will provide you with context and allow you to challenge your own performance.



By leveraging industry benchmarks, you can australia business fax list where you are ahead and where you are lagging behind. Imagine you’re in the pharmaceutical and healthcare industry and aspire to achieve a 20% engagement rate on Instagram. Utilizing industry averages can provide perspective and help you measure whether this goal is in line with industry norms.



This smart approach enables you to set more realistic and achievable KPIs. 2. Better understand your performance Measuring the ROI of social media can be difficult, but benchmarks are a great way to measure your social media efforts. When you report on social media results, include competitor and industry benchmark data to understand how you are performing relative to your industry peers.