TikTok for business stats

[fomayof928@mowline]

Should your brand be on TikTok? How can TikTok affect brands? Using TikTok for business can have many advantages, but first, it is essential to understand how your target audience uses the platform.

22. 71.2% of TikTok shop users have bought something after seeing lithuania b2b leads it in their feed
TikTok shoppers use the app in a number of different ways. 71.2% have made a purchase simply after stumbling across a product in their feeds or Stories, 58.2% use the app for shopping inspiration, 45% shop from paid influencer recommendations and 39.1% actively look for products to buy in TikTok shop.

23. TikTok is the leading platform for impulse purchases
55% of TikTok users have made an impulse purchase on the platform. This is followed by 46% of Instagram users, 45% of Facebook users and 43% of X/Twitter users making impulse purchases on their respective apps.

24. 49% of Gen Z users make purchases on TikTok
This makes TikTok the second leading platform for purchases for Gen Z, following Instagram. TikTok purchasers are broken down by generation as follows:

49% of Gen Z (18-26)
36% of Millennials (27-42)
23% of Gen X (43-58)
9% of Baby Boomers (59-77)
TikTok influencer stats
Influencer marketing is also big on TikTok. If you’re considering working with influencers as a part of your TikTok strategy, keep these influencer marketing stats in mind.