As a prospect, try to complete the following sentence

[sharminsumu]

Empathy Map
Using this framework can help you better understand your customers' pain points and buying behavior.

The “Jobs to be done” framework
The Jobs to be Done framework is an easy way to understand your customers’ needs and find the reason why they might gravitate towards your brand. It organizes your entire content marketing strategy from the ground up.

The idea is to put yourself in the prospect's shoes and identify car owner data the tasks your customer is trying to accomplish (what your customer is looking to accomplish in a given circumstance).


When I ___, that's why I want to ___, so that I can ___.

“When I ___” is your prospect’s problem.
“That’s why I want ___” is the solution you can offer them.
“In order to be able to ___” is the prospect’s need (a state or outcome they want to achieve).
For example: When I work, I spend too much time completing all my tasks, that's why I want to find a tool to improve my time management, so I can spend more time with my family.

In this example, “a tool to improve my time management” is what you are selling, and “more time with my family” is what the customer is buying.

Keep in mind that your prospects don't need your product and content per se; they are looking to improve their personal or professional lives by solving their problems.