1. Determine where your online reputation currently stands

[fomayof928@mowline]

First things first: you need to figure out how people feel about your brand right now.

Are your customers happy and satisfied? Are you struggling cyprus b2b leads with naysayers? Perhaps you’re somewhere in-between?

Digging into a combination of qualitative and quantitative data can help clue you in on where your reputation stands. This includes:

Social media posts, comments and @-mentions from customers and competitors
Online reviews and star ratings from third-party review sites
Mentions from industry blogs or trade publications
Feedback gathered from actual customers (think: emails, customer surveys, contact forms on your website)
The key here is to look at the ratio of positive versus negative comments. If your customer sentiment seems to err on the positive side, that’s good! If not, you have some work to do.

The health of your social media reputation can be difficult to quantify manually. That’s where a platform like Sprout Social that offers social media reputation management tools can help.

For example, our sentiment analysis features can take mentions and turn them into a meaningful, quantifiable metric that you can track.

Performance Sentiment Summary in Sprout. It depicts the percentage of positive and negative sentiment and changes in sentiment trends over time.
You can use your sentiment analysis summary as a starting point which you can monitor or strive to improve. Our platform also highlights trends in your customer sentiment (think: positive versus negative and neutral comments) over time without you having to sort them out manually.