4. Service blueprint

[fomayof928@mowline]

Here’s an example of a future state journey map:

Example of a future state customer journey map from Queensland Government. The image shows stages like action and research with touchpoints.
Source: Queensland Government
Why does this visual work? It covers different states, malta b2b leads feelings and even touchpoints in a cohesive format.

The map visualizes the best-case scenario to create a north star vision for your brand. It aligns your efforts toward achieving the ideal customer journey.

3. Day-in-the-life
Day-in-the-life customer journey maps outline one of your persona’s schedules as they go about their day. The interactions may or may not involve your company. Creating one of these maps helps you identify the best times and areas to interact with your customer.

Here’s a “day-in-the-life” visual from Pipedrive.

Example of a day-in-the-life map from Pipedrive. The image shows the journey with times and activities.
Source: Pipedrive
The map doesn’t just highlight when the persona does something, but it also highlights different touchpoints and the different people they interact with throughout the day. And, notice those thumbs ups and downs? Those highlight how the child feels during different activities too.

Example of a service blueprint customer journey map created in Miro that a bank might use. The image shows stages like customer actions, onstage contact actions, backstage contact actions.
Source: Miro
A service blueprint customer journey map focuses solely on when you provide customer service. It ignores components like ads that might exist in other maps.