Why the partnership works

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Both brands co-marketed the underwear collection on their social channels. Although customers can’t purchase from the Liquid Death site, they can purchase on MeUndies, as you can see in the image below that shows a redirection message:

A message on Liquid Death's website notifying users they are being redirected to the MeUndies website to complete their purchase.

Why the partnership works: Refreshing beverages and underwear may seem like an unlikely duo, but Liquid Death and MeUndies’ partnership illustrates the power of seamless co-branding and co-marketing. The collection evokes MeUndies’s mission to inspire authentic self-expression through comfortable, creative designs through estonia b2b leads Liquid Death’s punk rock imagery.

Telfar and UGG
Telfar and UGG started their partnership in 2021. The collection combined each brand’s most iconic designs: Telfar’s Shopping Bag and UGGs sheepskin-lined boots. Two years later, the collaboration is still running strong and remains one of Telfar’s most highly anticipated drops. In 2023, they expanded the collection to include several new materials. In September, they launched Telfar x UGGs denim collection, later dropping crinkle patent leather as the next material addition to the collection.

An Instagram carousel post featuring a denim and sheepskin bag and other designs for the 2023 Telfar x UGG collection.

The fashion brands didn’t stop there either. Their campaign features several celebrities and social media figures including Lil Kim, Morris Chestnut, Rolling Ray, Tezzo Touchdown, and Yung Miami.

: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards. Telfar’s slogan is “Not for you, for everyone,” a testament to the brand’s value of championing inclusivity, affordable luxury and revolutionary pricing models. Like Telfar, UGG is known for its cult fashion following and revered as a must-have fashion staples for everyone’s wardrobe. Merging some of the most sought-after pieces in the fashion space with influencers and stand-out photography shapes an experience that resonates with audiences.