How to create pagination that is effective for SEO

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Setting up pagination can improve crawlability and usability, but when doing so, be sure to pay attention to the following three points.

1. Link pages in order
When setting up pagination, it is important to link each page in order, making it easy for users and crawlers to navigate between pages .

Here we look at two ways to link pages in sequence.

Pagination by numbering
This method numbers the pages and displays the links in numerical order: 1, 2, 3, etc.

This is the format we use in this column .

The advantage of this method is that the number and venezuela mobile phone numbers database order of pages is clear. The disadvantage is that as the number of pages increases, the number of links becomes too many and it becomes difficult to see.

Pagination with previous and next links
This is a way to display links to previous and next pages on a page.

The advantage of this method is that the links are simple and easy to see, but the disadvantage is that it makes it difficult to understand the number and order of pages .

2. Use URLs Correctly
When setting up pagination, it is important to use the correct URLs for each page, so crawlers can properly identify your content.

There are two points to remember when using URLs correctly:

Using parameters
We recommend using parameters in the URL for each page of your pagination.

A parameter is a way to communicate information to a website by adding a symbol such as "?" or "&" and a key-value combination to the end of a URL.

For example, by adding the page number as a parameter to the pagination URL, such as "?page=2", crawlers can understand that each page contains the same set of content .

Implement a proper URL structure when using unique URLs
If you are implementing pagination with unique URLs (without parameters), make sure to use the correct URL structure.

In this case, it is important to make the URL meaningful (representing pagination) . For example, for the second page of a column article, the URL would be "https://www.creal.co.jp/column/page/2/".

3. Control your indexes properly
When setting up pagination, it is also important to have settings that properly control the index of each page.

An index is a database where search engines store content. Controlling the index helps crawlers evaluate your content properly .

Here are two points to keep in mind to properly control indexes:

Use rel="canonical"
rel="canonical" is an attribute that can be added to the HTML link tag and is used to specify the canonical URL to crawlers .

Setting this canonical tag properly has the following benefits:

Correctly convey the canonical URL to search engines
The reputation of the canonical URL is not distributed.
Canonical URLs are indexed correctly
Not considered duplicate content
What is canonical? Explaining the meaning and how to write tags
What is canonical? Explaining the meaning and how to write tags
Using rel="prev" and rel="next"
rel="prev" and rel="next" are attributes that can be added to the HTML link tag, and they allow you to specify the previous or next page in pagination.