Write subtitles that develop the reader's curiosity

[Ehsanuls55]

Subtitles are useful because they make reading easier, but more importantly, because they attract the reader's curiosity.

Most readers scroll through a post entry, looking at the subheadings to decide whether they want to read the full article, so each subheading must “sell” the content that follows it.

Therefore, the best way to write compelling subheadings that will pique the reader's curiosity is to treat each one of them as if they were mini-headlines. In fact, you can use any of the examples we gave you above to do so, if you need an idea of ​​how to do it.

Subheadings should bring some interesting information to the reader to continue reading the article, so try to avoid the following because you can make a mistake when using them:

The basic subtitle
Don't use a cliché or boring phrase just to title the next section of your text. Clichés are words or coo email list phrases that have been overused and won't catch the reader's attention.

The subtitle that reveals everything in digital marketing
Don't give away the key part of your content in the subheading. Instead, tease readers just a little to keep reading.

The cryptic subtitle
Subheadings should be clear to readers. Don’t confuse them by using arcane language or concepts. If readers read your blog post and wonder, “what the heck is this?” you need to revise it immediately.

5. Use the classic creative writing system
If you are still reading this article, it is because several writing techniques have been used in the way it was written. And one of those creative writing techniques is known in English as Bucket Brigades . These are direct expressions, which capture attention and make you want to continue reading, such as: “Now comes the best part”, “The truth is”, “What does this mean?” and others.

For example, when we use the phrase “The truth is” before making a statement, we make the reader want to know what the truth is, so they keep reading. Simple, right?

Other phrases you can use are:

Why is this important?
Keep reading…
Here's the deal:
What's the best part?
The reality about X
You're probably thinking that...
To be honest:
We show you!