How to choose your graphic design agency step by step?

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Being self-employed or having a small business is complicated: responsibilities, taxes, endless schedules… And choosing a graphic design agency that allows you to create a solid and coherent brand image can be one more point on that long list.

At first, hiring a graphic design company may seem intimidating if you have little knowledge of the subject. In fact, your mind will be filled with concepts and needs: corporate design, logo, web development, merchandising, packaging, business communications, among others.

This guide will help you choose your graphic design agency, step by step. To make starting a business a little easier, at least in this regard.

1. Describe your company and define the student database needs
Only you know the daily activity of your company and what makes it different from others. For this reason:

Defines the values ​​on which it is based.
Details the products or services.
Highlight the value that customers will get by purchasing those products or services.
Establish what you need from the design agency.
Define the project objectives.
Set the time frame in which you want the parts.
List and describe your ideas.
You don't need any technical jargon, as in this step you are trying to convey a clear image of your business and your goals . Use your words. Then, the agency you select will bring its expertise and materialize those ideas.

By the way, point out any potential obstacles or specific details you spot and include the deadlines you are working with. This way, you will save time and avoid misunderstandings. Because the design agencies you contact will have all the information from the beginning to tell you whether or not they can meet your expectations.

2. The graphic design agency and its portfolio
Every visual creation company should have a portfolio . Nowadays, you will usually find it on their website. The portfolio will give you information about their line or graphic style .

Once you find it, take a look at it. Do you like what you see? You don't need to be a design professional to have an opinion. Something as subjective as this question will be an effective filter.

It's also interesting to determine whether the portfolio matches your criteria: does it offer different options or does it have a very defined line? If you prefer the classic, for example, and the design agency has a clear transgressive line, it's possible that you have nothing in common. And why waste time?

3. Work process
Once you have decided which graphic design agency to contact, a chat with the team will help you define their profile and find out how they are organised. Typically, they will offer you a phased project:

First phase: get to know your business thoroughly and define the value of the product or service.
Second phase: research your target audience to know how to attract them and establish your goals.
Third phase: design the necessary pieces focusing on the goals.
As we mentioned at the beginning, the graphic design agency will materialize your ideas based on the information you provide.

4. What will the graphic design agency need from you?
The more you understand the process in advance, the smoother the overall project will go. So, in that first discussion, clear up any questions you may have.

Here are a few questions to ask: Will you need to provide documentation or ideas to inspire what you need? Will they require any specific work from you? How often will they schedule meetings to review concepts, discuss design options, and provide feedback?