Cost-effective pricing strategy

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The ability to maintain a strong presence in rural and urban areas gives it a competitive edge, enabling the brand to tap into the huge consumer market in India, capture the diverse preferences and demands of consumers from different regions and contribute to its market leadership.

Strong supplier relationships
Amul’s strong supplier relationships with farmers are the cornerstone of its success in the dairy industry. The company has fostered long-term partnerships based on trust, transparency and fair business practices, creating a mutually beneficial ecosystem.

By working closely with farmers, Amul maintains a reliable and consistent supply of high-quality milk, essential for its diverse range of dairy products. This collaborative approach also enables Amul to actively support and improve farmers’ livelihoods, enhance their economic well-being and promote sustainability in the dairy sector.


Another key strength is its cost-effective pricing strategy, which plays a major role in capturing a france phone number data significant market share in the Indian dairy industry. By offering value for money products, Amul ensures that its dairy products are accessible and affordable to a wide range of consumers, including those with price-sensitive preferences.

The competitive pricing attracts value-conscious consumers and creates a competitive edge over competitors, enabling Amul to penetrate the market and maintain a strong position. The company’s ability to deliver quality products at competitive prices strengthens its position as a preferred choice among consumers, contributing to its continued success and market leadership.