Personalize your LinkedIn phrases thanks to LGM variables

[Ehsanuls55]

On LinkedIn, you need to engage your lead. Don't be in doubt.

People get overwhelmed all the time with engagement messages that look like this:


Seriously… this person thinks he has me hooked with this message…
This is what we believe in here at LGM: Good segmentation = Good personalization. And in outreach automation, you have to have flexible variables that allow you to achieve that good personalization.

That's why we've provided you with over 20 variables! So you know that you have no limits partners email lists when it comes to approaching your potential clients on LinkedIn (…or otherwise)!


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So, if you don't want to be like this person and automatically be sent to spam, read on!

We present the variable phrases of LGM:
Variables are placeholders that The Growth Machine automatically fills in every time you create a template to personalize your message.


As you can see, there are two types of variables:

Lead Variables (Purple): Information you've collected about your leads after enriching their profiles with LGM.
Identity Variables (Yellow): Information about the identity (person) sending the message (you).
Each type will allow you to personalize your message on a large scale.

You can use Save and Preview to see if your variables perfectly match your leads' information:


Expert advice

By default, if one of the specified variables is empty, it will remain empty when sent.

You can use an alternative value instead of the placeholder.



With LGM, you will find classic variables such as:

These variables are attributes that you can customize per lead and do not come from LGM enrichment. You can program up to 10 of them per lead or for your own identity!