For all the reasons we've just explained, measuring and controlling your deliverability should be one of your top areas

[Ehsanuls55]

At the beginning of this post, we provided some of the most crucial metrics that affect your email deliverability.

Therefore, to your overall performance when using email to reach new leads.

Now, we will go deeper into this topic.

To improve your email deliverability, here is a list of 10 best practices you should apply when sending mass email campaigns:

Assign IP addresses correctly
Include a preference center
Clean your email recipient database
Beware of spam traps
Optimize your subject line
Measure your Image/Text ratio
Establish an Opt-in process
Measure your sender reputation
Stick to a consistent shipping schedule
Let's dive deeper into each of these methods, so you'll know exactly what to do to improve your vp risk email lists deliverability rate by the end of this post!

Method 1: Assign IP addresses correctly
ISPs (Internet Service Providers) are very protective of their customers and the emails they receive, keeping security as a priority!

This happens because of IP reputation.

Essentially, you need to make sure that both ISPs and your recipients are happy if you want to improve your email deliverability .

This is because ISPs prioritize end-user satisfaction and as long as they receive positive feedback on the emails they receive, jurisdictions like this one will continue to place such emails in the inbox rather than filter them.

How to tell ISP filters that your IP is legitimate?

By starting any email campaign by sending small batches of emails to addresses of people you know are compromised, as these messages are received and opened, your IP will begin to build trust with the ISP.

Then slowly increase the number until you reach your maximum volume.

Method 2: Include a preference center
A preference center is usually placed at the bottom of your email messages.

Allows recipients to control how often they receive messages, the topics they are interested in, and the amount of information they provide.

By offering a preference center to your email recipients, they can regulate how often they hear from you.

Method 3: Clean your email recipient database
This is perhaps the most important deliverability factor on this list.

Giving users a clear and easy way to unsubscribe from your emails helps automate the process.

If you use LaGrowthMachine, you can set this up fairly quickly:

This image has an empty alt attribute; its file name is image-6.png
The longer you keep inactive, unengaged people on your email list, the more you risk damaging your email reputation and deliverability rates.

To do this, you should regularly check for bounced emails, spam emails, and emails that are never opened, and clean up your database.