What is a newsletter subscription form

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If you want to collect more applications from the site, get a loyal audience and warm up leads for purchase - install subscription forms for the newsletter on the site. We tell you how Carrot quest clients use subscription forms, what forms there are and how to create them.

In a nutshell: a newsletter subscription form is a website element where the user leaves their data. The company will then be able to send letters to users.

An example of a subscription form for a newsletter in an online publication
An eye-catching subscription form for the Code magazine newsletter
Typically, a subscription form consists of:

title and text;
fields for entering information (for example, name and email);
Subscription confirmation buttons;
consent to the distribution and processing of personal data.
Most often, forms talk about the content that the company sends or about a gift that can be received in exchange for an email. After subscribing, the user receives a confirmation email or is redirected to a thank you page.

What tasks are subscription forms used for: examples with benefits for business
The subscription form is useful if you need to:

"Warm up" the client before buying. For example, the client is interested in the product and read useful articles, but did not leave a request for a demonstration. In this case, the form will help collect contacts to send personalized letters.
Collect a database for regular mailings. For example, to share useful articles with clients and invite them to events.
Send a discount to the client. For example, you offer to send a usa email list promo code and want to additionally receive an email.
The result of the subscription form is collected contacts and an increase in the number of leads. Carrot quest clients have achieved measurable results in money with the help of such forms:

Marketers from the online service Bnovo have found that a pop-up in the quiz format yields a 67% conversion rate in leaving an email.
The team from the developer company "Strizhi" earned 8 million with a pop-up for a repeat session .
The online school Moscow Digital School has set up a wheel of fortune and converts almost 10 times more users into leads than other mechanics on the site.
We will help you set up contact collection and mailings on your website.
We will tell you about lead collection mechanics for different industries and answer your questions. This is a free online consultation.

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What forms of subscription are there?
The forms differ visually and functionally. Here are the most common ones:

Pop-up
A pop-up is a pop-up window that can be displayed on top of the page content or on the side, so as not to distract the user from studying the site. The pop-up display can also be configured based on the actions of visitors: for example, they are trying to leave the site or have spent more than 5 minutes on the page and have not left a request.

Mechanics with pop-ups attract users' attention and show 40% higher conversion rates in leaving contact than static forms.