What are the objectives of LinkedIn strategies?

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If you are a B2B company, the first step to creating a successful LinkedIn marketing strategy is to define your objectives.

But before that, it may be important to remember how to define big goals. In fact, every marketing/sales goal you target through your action should:

Have a clear intention
Be measurable
Be attainable
Define a specific deadline
You should ask yourself: What do I hope to achieve by using LinkedIn?

Here is a complete list of the different goals you can aim for using LinkedIn for your growth strategy:

1. Increase your Brand Awareness
What does it consist of?
By doing this, you will improve your visibility on LinkedIn and ensure that people know about your administration directors email list company, products or services.

How to measure it?
You can measure this with KPIs such as the number of followers of your LinkedIn company page, the number of people who talk about your brand, the number of people who are reached by your posts, the number of people who have seen your ads, etc.

What time frame should be defined for this objective?
Brand awareness, like any other communication strategy, is something that takes time. You should do it for at least 6 – 12 months before you have a clear idea of ​​its success.

2. Generate New Leads
What does it consist of?
This goal is much more about performance. The goal is to connect more with LinkedIn (get new prospects, which will lead to new clients, which will lead to increasing the volume of your business).

How to measure it?
The best way to measure it if you are a B2B business, is to take a direct look at the number of leads generated through your different actions.

With LaGrowthMachine , you can have instant visibility into the performance of your outbound strategy whenever you want: You can see how many automated LinkedIn messages you have sent, how many have been viewed, responded to, etc.

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What time frame should be defined for this objective ?
As we are talking about actions that can be put in place very quickly, LinkedIn Lead Generation campaigns should be monitored on a weekly basis, with a broader view each month. You will have a good idea of ​​your results after 1 month of campaigning.