You can also tailor email campaigns based on segmentation or specific audience interests, ensuring maximum relevance and impact. One case study looks at how LandCafe.pl turned their educational posts into a successful email marketing campaign.
Ultimately, repurposing your blogs for email marketing allows your digital marketers to maximize the value of your existing content while effectively engaging and nurturing your audience.
The Email Blog Post Tease
Sending your new blog in its entirety can be impersonal and overwhelming in an email design. However, it is vital to let subscribers know about new posts because they may have expressed an interest in your content.
Instead, send your list a tease about the new post. Inform subscribers that a new blog post went live on your site. Send a personalized message with a summary of the blog’s essential parts. Link to the post so readers can react, comment, and share directly on the piece.
The blog tease is a great way to increase your website’s traffic. And your dedicated followers will already be on your page to take other actions after reading the post. If a reader isn’t interested in this specific post, they can delete it without feeling like you tried to force them to read it.
Bring Back the Best
After spending hours writing, editing, and formatting a post, adding pictures, and promoting it, you have done some serious work. But then, after a few days or weeks, the post drifts into the past with no more views or reactions. You have options to bring back your excellent work for those dedicated subscribers on your mailing list.